Last time around we were beginning a discussion about online privacy and protection and how browser cookies contributed to that conversation. If you remember, or are just joining the conversation, I discussed how cookies are essentially small text files that are passed from a website to a user’s computer and are basically used as a means of identifying the user’s computer, or more specifically the user’s browser to that website.

Cookies are advantageous to webmasters and marketers in that they can be used to show patterns in the user’s online behavior. Naturally, they would like to see the user get the most benefit out of the website, be it spending more time or money, or sharing it with family, friends, and colleagues. The data provided by the use of cookies helps the webmaster better understand what his or her visitors are interested in; which content they like more, which content they like less.

Cookies are also great for the consumer or end-user. They can store login information, making it quicker and easier to access controlled content. They expedite the checkout process by remembering our addresses and shipping preferences. They can even help us with purchasing decisions by providing