LOVELAND – Madwire Media grew from two to 27 employees in its first year alone. The company now employs more than 90 people and expects to generate revenue of more than $10 million this year.

How has it done this, and how did it get to this level so fast?

“Businesses need marketing,” co-founder JB Kellogg says plainly. “It’s like plumbing: It’s never going to go away.”

Indeed. Madwire reported revenue growth of more than 420 percent from 2010 to 2011. The company’s revenues last year came to $4.2 million vs. $800,000 the year before.

Founder of futures and commodities trading firm Traders Network, Joe Kellogg and his son JB Kellogg, a graduate of Loveland High School and Western New Mexico University, started Madwire just two-and-a-half years ago.

At first, the company focused on website design and development. But Madwire quickly expanded to include internet marketing, which encompasses advertising, social media, search-engine optimization, blogging, video production and public relations.

With 2,500 accounts, the company now considers itself the largest and fastest-growing of its kind in Colorado, and in e-commerce, the nation.