How does a business stay relevant in an environment where there is no longer a one-size-fits all business plan for success? Or where old-school businesses often compete neck-to-neck with entrepreneurial up-and-comers?

Answers are many, but the right answer for you is not always as simple as black and white. For some, it means engaging in social media. For others it means networking, networking, networking. And yet for others it boils down to simply doing what you say you will do – all of the time.

Factor in technology, which continues to evolve at morph speed, and you've got a lot of business owners – including me – shaking their heads. How is it possible to stay relevant when everything changes so fast?

Fortunately, there are steps that businesses can take, sometimes without too much effort. Organizations such as the Better Business Bureau, for example, provide Accredited Businesses with tools that help with customer engagement, Internet searches and all-things marketing.

The BBB goes to this effort because it understands that your Internet presence is essential for relevance in today's marketplace, regardless of industry or audience. To compete successfully, businesses need to