LOVELAND - Three new brand designs for Loveland tourism will be available for public input at an open house to be held at 4 p.m. on May 7 at the Rialto Theater Center.

The designs will be presented by John Metcalf of Perfect Square, the Loveland-based firm hired to create the new brand for Loveland tourism. The designs are meant to reflect six "foundational pillars" of Loveland, which are location, attractions and tourism, sports and recreation, innovation and business, arts and culture and its nickname, Sweetheart City.

Loveland is in the process of developing a tourism brand as part of the implementation of the Destination Loveland strategic plan. To read more about Loveland's tourism initiatives, click here.

Three options will be presented at the open house, and the public is invited to comment.