A Fort Collins-based company has launched an online pawnshop that has drawn interest from a few dozen pawnbrokers nationwide.

Deal4it.com, developed by subprime lender Mister Money Holdings, combines live auction bidding with real-time dealing.

Customers can submit bids for products or avoid an auction and buy them at the full asking price immediately. They can also request products if they don’t see them on the website. But there are already thousands of items for sale, including cameras, cell phones, guns, computers, DVDs, jewelry, watches – just about everything one would expect to find in a pawn shop.

What differentiates Deal4it.com from other online shopping sites is that only licensed, pre-qualified pawnbrokers can sell on the site. It also features used products.

Unlike some other sites, Deal4it customers won’t have to wait for a seller to respond to their bids. Instead, a pre-recorded video showing a pawnbroker appears on the web page after a Deal4it customer makes an offer for a product.

Customers negotiate back and forth on price with the virtual pawnbroker as though they were in a store.

“Our pawn shop members are constantly listing new