LOVELAND – Closely studying trends and putting the best new ideas to work has helped put Madwire Media on a path of can only be described as phenomenal growth.

JB Kellogg, Madwire co-founder, points to a list of ideas scribbled on a window in a Madwire office facing the south shore of Lake Loveland.

“We see so many different things in here everyday,” said Kellogg, a graduate of Loveland High School. “We write things down, we rack and stack ‘em, we throw ‘em on the window.”

It’s working.

Madwire reported revenue of $4.2 million in 2011, a staggering 423 percent increase compared with $800,000 in revenue the year before. That growth earned Madwire the No. 1 spot on the Mercury 100 list this year among companies with revenues between $2.95 million and $6.9 million.

Founded in 2009 by Joe Kellogg and his son JB, the company now employs 125 people.

At first, the company focused on website design and development. But Madwire rapidly expanded to offer internet marketing, a discipline that includes online advertising, social media, search-engine optimization, blogging, video production and public relations.
With 2,500 accounts,