Crashboxx hopes to steer way to success
Its software records crash data, more :
The small box plugs in below the steering wheel above a driver’s right knee; its software records the vehicle’s location, crash data and, crucially, whether the driver is speeding or doing anything else on the road that might be considered reckless.
“The value proposition of this is it allows you to manage driver behavior,” said Byrne, a 20-year auto-safety industry veteran. “Driver behavior is directly related to crash causation and injuries on the road.”
Byrne, president of Fort Collins-based Crashboxx, began developing the product three years ago with business partner and engineer Greg Bayley. They maintain an office in the Rocky Mountain Innosphere, the tech company incubator in Fort Collins.
The company has plenty of competition, including one of the leaders in the niche, Redwood Shores, Calif.-based GreenRoad.
But Byrne believes Crashboxx is different, and better.
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