Love the technology, hate the potential for legal issues
Or, that people would point that same phone at a little square on an advertisement and be taken to your website?
These advances in technology are great. But they also should have you thinking about managing the readily available information about you, your business and your employees.
You need to be sure you really understand the legal implications of what you are saying about yourself and that it’s accurate.
Everyone knows that statements like, “Piggly Wiggly ketchup tastes best,” or “Cats prefer Salmon Pops” are marketing puffery and not likely to get you into trouble. But what about statements that could be taken as guarantees by someone who doesn’t know better?
One of the bigger landmines: “Money back if you’re not satisfied.”
Web designers don’t want you to clutter your page (and especially your mobile version) with all the disclaimers – returned item must be in like-new condition, with original receipt, within 10
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