Fermenting sales of wine aerator
The TV network is about to air a repeat of one of its “Shark Tank” episodes featuring DeJohn pitching his Vinamor.
What’s a Vinamor?
The Vinamor is a hand-blown wine aerator with a glass sphere and a stainless steel filter. Normally, wine drinkers will aerate their wine in a decanter and leave it for a few minutes in order to soften the tannins and properly separate the sediments from the larger volume of clear liquid.
However, with the Vinamor, drinkers can instantly aerate their wine by pouring it into the steel filter and over the glass sphere. According to the Vinamor’s website, “The Vinamor also assists in measuring the perfect wine pour. This accuracy can deter over-pouring (or under-pouring) and result in getting the most out of your bottle.”
In “Shark Tank,” a team of potential investors (the sharks) evaluate products and services pitched to them by budding entrepreneurs.
DeJohn’s pitch to the Shark Tank was for $75,000 in return for a 30 percent stake in his company. However, none of the sharks bit.
But sometimes rejection can feel good, too.
DeJohn had sold about 100 of the Vinamors before the show originally aired March 16. He has sold close to 2,000 ever since.
And now the show will re-air July 27.
DeJohn is apparently making good money off the Vinamor. He gets them made for $20 and sells them for $40.
Confident he’ll be selling many more of the Vinamors, DeJohn has an order of 6,000 coming in from Texas later this month.
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