Loveland's new tourism brand: 'Everything You Love'
City officials also took part in a ribbon-cutting ceremony on the recently renovated Visitors' Center, located in the Centerra development near the intersection of I-25 and Highway 34.
The City of Loveland and the Community Marketing Commission together created the new brand. A new logo was created, using red and purple to signify the theme of "love" that comes with the name "Sweetheart City," and also to add a bit of a regal touch.
To read more about the process that created the brand, click here.
A new billboard featuring the tagline can be seen between Exits 254 and 257 along I-25.
"The CMC is confident that Loveland's new destination tourism brand will showcase our beautiful community and target the six tourism areas of interest identified in the research: attractions and tourism events, sports and recreation, location, arts and culture, the Sweetheart City and innovation and business," said Linda Hughey, chairperson for the Community Marketing Commission.
"Loveland is bursting at the seams with potential for visitors, and this brand allows us to finally share our story with those looking to visit," Hughey said.
In addition to the branding campaign, Loveland's Visitors' Center was revamped to include new imagery, a computer station and a children's area, among other amenities. The center also includes merchandise with the "Everything You Love" theme, as well as merchandise from the Colorado Eagles hockey team and Loveland-based brewery Grimm Brothers.
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