Local brokers launch ‘agent-centric’ tool
BreakthroughBroker.com, launched in February, contains information about local markets, as well as markets in other parts of the country. The site was borne of a desire to provide brokers with all the resources they need to effectively sell homes in one place, for free.
The same sort of market-level information is available from a variety of sources, but, as Sachs points out, brokers must typically visit a multitude of sites to find it. Moreover, they’re typically “nickel and dimed” paying for access to different sites, he said.
In addition, existing sites are not “agent-centric,” in Sachs’ opinion.
A former Fort Collins police officer, Sachs founded a brokerage, called Infinity Group Realty, with Froelich in 2005. At first, he thought that the issues with existing sites were a problem only for small brokerages that didn’t have the manpower to conduct research of their own.
In 2010, their brokerage was purchased by a
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