Loveland has proven that artists don’t have to be starving – at least not when they’re backed by a thriving, entrepreneurial economy.

Known for a culture largely driven by the arts, the city and its population have poured finances and efforts into renovating the downtown, supporting local business and convincing Rocky Mountain National Park tourists its worth more than a pit stop.

Situated at the interchange of Interstate 25 and U.S. Highway 34, the Sweetheart City offers easy access to communities throughout Larimer and Weld counties, and is less than 30 miles from Estes Park.

Its fastest growing industry is healthcare, with Mckee Medical Center and the Medical Center of the Rockies topping the city’s employment charts.

The completion of Centera and the promise of more development along the I-25 corridor also has given Loveland momentum.

A library remodel, expanded city center, posh new apartment buildings, a proposed museum renovation and the revitalization of several business facades are just a few examples of the facelift the city has begun.

One of the most recent major business stories for the city was the completed purchase and sale of the