Graham’s vision: A less-dependent Athletics Department
The CSU athletic director has made his most public waves by suggesting that the university build a new, on-campus stadium. But a presentation he delivered to the CSU Board of Governors on Aug. 3 suggests that Graham has much more in mind for a department that he has controlled for less than a year.
The plan, as might be expected, includes character-building goals for athletes, winning games and ensuring players adhere to academic requirements. But perhaps the most interesting parts of his presentation were those related to a financial makeover of the athletic department.
According to the presentation, titled “The Case for Investment in Athletics,” the financial goals for the program are to “build athletic programs and athletic department capabilities that will enable the department to, over time, wean itself from university subsidies.”
Ideally, the presentation states, the department will become profitable and contribute revenue back to the university.
In making the presentation, Graham dug into
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