Ask a typical job searcher about what kind of work they are looking for and you often get a bland, ambiguous answer. “Something in project management.” “Administration.” “Finance.” And let’s not forget the worst answer of all, “Anything. Really, I will do just about anything.” Vague responses are like limp handshakes. They make you forgettable. In today’s job market, you cannot afford to be forgettable.

One of the most important things that job searchers can do to be more memorable and to focus their job search is to learn to communicate more effectively about their professional experience, goals and passions. It may seem simplistic but there is power in being able to express one’s career goals and expertise in a concise and compelling manner. Ralph Waldo Emerson said, “Once you make a decision, the universe conspires to make it happen.”

Professional summaries have a similar effect. When we have the courage to declare our career intentions, we set in motion a much more effective and focused job search. Unfortunately, too many people downplay their introductions and fail to effectively communicate about their work and goals.

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