FORT COLLINS - Money raised during the Fort Collins Area Chamber's largest fundraiser of the year will aid the organization in its job-creation and advocacy efforts, CEO David May said Friday.

The chamber will attempt to raise $325,000 as part of its second annual Moving Fort Collins Forward! campaign. The chamber last week launched the fundraiser, which will last until Nov. 15.

More than 100 volunteers raised $323,000 last year, May said.

"It ended up being a great way for us to tell our story and to generate support," he said.

Seeking to improve its services with additional funding, the chamber plans to focus on two key initiatives using the funding it receives this year.

New this year is a goal to create a website, FortCollinsworks.com, which will feature educational content about economic development as well as interviews with candidates for elected office. It will feature a jobs plan, economic studies and jobs videos, as well.

"It's a place for us to outline our vision for the future economy of the Fort Collins area and communicate that to several different audiences," he said.

The chamber also will work to improve an already successful business expansion and retention program and do more to encourage development of industry clusters through strategic planning and marketing.

Its public policy initiative is aimed at advocacy and lobbying. Some of its money goes toward a lobbyist in Denver.

The chamber also aims to create a City Council scorecard similar to ratings it produces for state legislators through the Northern Colorado Legislative Alliance.

In addition, it plans to conduct public opinion polling.

More than 50 volunteers from nine teams are raising the money, the chamber said.

The chamber hopes to raise the money by increasing memberships as well as through events, sponsorships and advertising.