Newsmaker Q&A: Dorsey: On the avant but not too far out
Brendle Group's Judy Dorsey, helping lead the way among women in her field.
Question: We heard you've partnered with Mountain Riders Alliance to develop a test model of the first sustainable ski resort. What can skiers expect coming from this project?
Answer: The idea is to help small- and medium-sized ski areas that are especially vulnerable in the industry to look at a comprehensive approach to sustainability as a new business model, and to help them become more financially resilient while having a lighter environmental impact and stronger ties to the community in which they work, so ski towns.
Mountain Riders Alliance is a pretty passionate, nonprofit, grassroots organization that has been able to put the vision out
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