FORT COLLINS — The Northern Colorado Bioscience initiative will receive $60,000 in in-kind services from Burns Marketing as the initiative moves into 2013.

NoCoBio is located within the Rocky Mountain Innosphere and works to drive the life-sciences industry and support life-sciences companies in Northern Colorado.

"2013 will be a breakout year for NoCoBio,"  Mike Freeman, CEO of the Rocky Mountain Innosphere, said in announcing the deal.

Burns will aim to "distill complex life-science solutions into compelling marketing campaigns that resonate with customers and investors to generate results," according to Mike Burns, president and CEO Burns Marketing.

Aside from Burns, University of Colorado Health, CSU and the City of Fort Collins will serve as funding partners for NoCoBio. The Innosphere and the Colroado Bioscience Association will provide support.