‘Human directionals’ put a different spin on advertising
And if you’ve been around him for more than five minutes, you know he’s a man that loves his job.
Workman is a sign-spinner for Liberty Tax Service just off Harmony Road in Fort Collins. He’s been spinning 25 hours a week for five years, and has become so good at grabbing drivers’ attention that about the only way someone heading down Harmony could miss him is by closing their eyes.
Workman is one of many sign-spinners, sometimes called human directionals, that have popped up over recent years across Northern Colorado and elsewhere. Relying on oversized signs promoting a business, they plant themselves on busy streets, waving, spinning and dancing their way into a driver’s line of sight.
And while it may appear to be a last-straw or bottom-of-the-barrel advertising gimmick, it’s actually a tried-and-true marketing strategy for many
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