Delayed gratification key to great sales
Mischel continued his research and followed these children for 14 years. The children that immediately grabbed the marshmallows, or gave into the pull of instant gratification, ended up having lower self-esteem, got frustrated easily, had more havoc in their personal lives and earned less than their patient peers. The kids that waited and stared longingly at the marshmallows scored about 210 points higher on their SATs, were more socially competent, assertive and dependable.
So why should you care about children eating marshmallows? One of the great predictors of success in life is a person’s emotional intelligence or EQ. The children who did not eat their marshmallows displayed two key traits found in people with high emotional intelligence: delayed gratification and impulse control.
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