In today’s social-media economy, with social media and mobile browsing on the rise, the platform of usability is changing. People are spending more time on their phones and other mobile devices than ever before. They are using smartphones to plan travel routes, watch movies, pay their bills and one-touch shop in an expanding mobile marketplace. The pressure on companies to make compatible websites across all of these platforms is beginning to resonate in the tech-marketing industry. No longer are users confined to an in-home desktop for their browsing pleasure; smartphones, tablets and wireless networks have opened up the Web to 24-hour-a-day access anywhere the user can travel.
According to smartinsghts.com, an estimated 1.08 billion people around the world have a smartphone, and by 2014, mobile internet usage will surpass desktop usage as the primary way people browse the Internet. Marketing has become more individualized, and more immediate than ever before. Web pages have created special phone-read tags and QR codes to guide users from their product to their Web pages, in order to create a constant cycle of information.
According to a recent article in the New York Times, the average person spends 2.7 hours a
